Preparing Your API For Open Innovation

In my latest post on the Mashery API Strategy Blog, I dive back into my extensive experience supporting a well-established API program and talk about what it takes to support it. It’s not enough to just put your API out there, attend a couple of hackathons and hope for the best – you need to foster strong relationships with developers. It’s not quick and it’s not easy, but it’s essential and absolutely worth it.

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