Google Reader’s Demise Is Not The End of RSS

Look, I’m as sad as you are about Google shuttering their awesome Reader service for managing RSS feeds. Though it’s been a while since I was actively using it, the idea that it was there for me was comforting.

But, really, RSS feeds are a mess to manage to begin with. Not every story that All Things D produces is worth my limited reading time. And, while having every headline in one location is nice, it gets overwhelming quickly. I never really taught myself how to ignore RSS headlines the way I can ignore tweets.

In my world, the RSS reader has been replaced by email newsletters, Twitter and Facebook. Every morning, I get a solid summary of what’s going on in the tech world by subscribing to a small handful of newsletters that give me the major highlights. If I need more detail, I can always Google for it. Throughout the day, my Twitter feed – which is always open in TweetDeck on a separate screen (the demise of old school TweetDeck is a far more brutal a blow to me right now than Google Reader ever will be) – keeps me abreast of the current zeitgeist across all of the areas I’m interested in. I may not be getting scoops this way, but it’s enough to keep me literally up to the minute on what’s happening where I care.

But even with all this, RSS will not go away, and that’s a good thing. Stop seeing RSS as a way for your reader to deliver you news and start seeing it for what it really is – an API for content. The RSS feed for your blog can be used by email services to automatically serve up an email digest of what’s been posted to your site. It can also be used to syndicate your content to other networks. If you run a podcast, your RSS feed is the best way for non-Apple podcast listeners to keep getting your latest episodes (sorry, but iTunes sucks).

And this is just the beginning. I’ve been compiling quite a bit of information about what I consider to be the next big thing on the web, something I refer to as “Web 4.0″. I’ll soon be posting a ton of content about it because it’s sort of my latest obsession. For a taste of what I’m talking about, though, check out IFTTT.com. This site allows you to connect several of your accounts that have APIs to one another to create new forms of interactivity. For example, I now have several RSS feeds from blogs I care about feed directly into my Pocket account so that, instead of just seeing the headline, I can have the entire article immediately downloaded to my phone so I can read it even when the mobile connection gets spotty on my morning BART ride. The ability to programmatically connect our web app accounts and – eventually – all of our devices and home appliances is something that has been promised for more than a decade. We’re finally on the cusp of seeing it really, truly happen.

So go ahead and mourn the passing of Google Reader, and do continue to hope that you can find an alternative. You should be able to read the news you want in the way that works best for you. But don’t take this as a sign that RSS is dead. I firmly believe that we have yet to see the full potential of RSS, but that will soon change.

Never Let the Sun Go Down on a Cross Word

A few years ago, Dani and I were shopping at the grocery store when my cell phone rang. It was Mom again. Thanksgiving was two weeks away and Mom was coming up the weekend before to help us get ready with the cooking and such since we were planning on hosting it at the house we had bought just that spring.

I say it was her “again” because Mom had this habit of calling daily, then more than once daily, as she got ready to come visit. She was so excited to see us – I’m her only child, whom she raised mostly on her own since my parents divorced when I was seven, and she and my wife were incredibly close – that she would keep thinking of things to call us about as the date of her visit got closer.

This time, she was excited about some recipe she had found and wanted to tell us that she planned on trying it when she got here. She went into the details, talking about what it contained, where she found it, how we might cook it…

Now, let me be clear here – my mother and I have never had anything other than an incredibly close relationship. I would never call her overbearing or demanding. And the beauty of the thing is, neither would Danielle. She was always my Mom, first and foremost, but she was also our friend – a very dear, wonderful friend whose visits were always marked with joy and, often, some amount of adventure. So we were genuinely looking forward to seeing her. Danielle was planning on flying down two days before Mom planned on driving up as Mom had injured her leg and was finding it difficult to drive comfortably. And Mom did not fly well.

But the frequency of the calls were getting to be a bit too much at this point. During this one, I had a hard time focusing both on Mom and the task of grocery shopping. So I politely listened to her, gave pat “Uh huh”s and “sound’s great, Mom”s to her recipe and basically rushed to usher her off the phone. I may have even said, “Mom, we’re shopping right now. I’ll call you later,” terse, but not totally impolite. She reiterated her excitement about seeing us – which I genuinely reciprocated – then we exchanged “I love you”s and hung up.

Two days later, I got another phone call. This time it was from the hospital down the street from where Mom lived. She had called 911 and an ambulance rushed to her door. After attempts to resuscitate her, she was still unresponsive.

Mom died. My world shattered.

I am painfully aware of that last conversation I had with her. I assumed I’d be seeing her soon, so I was not quite as pleasant as I could have been. I regret not telling her how much she meant to me, how much I really loved her and thanking her for everything she ever did for me. I feel fortunate that I had done that at least a couple of times in my life, but I know I didn’t have to – she knew. And I’m at least relieved that my last words to her were, “I love you, too”, even if it was more of an automatic response than a conscious thought. But she knew I loved her, and I know she loved us.

But, these days, I’m especially aware of how I leave the people I love. I saw my Dad this weekend – I brought the boy with me – and I made sure I gave him extra hugs, extra I love yous. I don’t let the phone hang up without at least saying it to him, and genuinely meaning it. I do the same when I leave Danielle and Dustin every morning. I do it especially harder whenever I have to go out of town. Mom was not sick – her death came as a literally unbelievable shock. I try not to, but I can’t help but sometimes wonder how that last conversation would have gone had I known it would be our last. But I didn’t, and I couldn’t. And, all things considered, it certainly didn’t go as bad as it could.

So, now, I’m very aware of how I leave my loved ones, every day. You really never know what will happen, and I’d rather mend wounds and end fights as quickly as I can, resolve differences before I have to leave them than face the possibility that our last interaction will be one of conflict, one of regret.

I have no real reason to share this with you other than I feel it’s one of the most vital pieces of advice I can give to anyone. Never let the sun set or a goodbye slip by on a cross word. Even if you’re disagreeing with one another and must part,  always say your “I love you”s.

The Invention of Snark*

There used to be a movie review show on the Disney Channel by kids for kids. I don’t recall the name, and I don’t even remember watching it that often, but one review has stood out in my mind all these years, as clear as if I had watched it yesterday.

The movie they were reviewing was called “Amazing Grace and Chuck“. If you haven’t heard of it, that’s OK – based on the review the kids gave it, it was not memorable. It was about a young boy (Chuck) who is befriended by a professional basketball player (Amazing Grace). Together, they decide to stop nuclear proliferation. Very late-1980s socially conscious stuff.

After panning it for being too simplistic and too saccharine in its message, they showed a clip where Chuck was talking to an adult about alarming speech. The adult gives Chuck the old chestnut, “You can’t yell out ‘fire’ in a crowded theater.” Chuck retorts, “But, sir, what if there actually is a fire?”

The show then cuts back to one of the kid reviewers who, in a mocking voice, repeats the line: “But, sir, what if there actually is a fire?” This is the moment that has stuck out so clearly in my mind for so many years, and I think I’ve finally figured out why. That was my first exposure to snark. I didn’t like it. I still don’t.

Continue reading

Philip Rosedale is an Inspiring Geek

I attended last night’s IdeaMensch event at Rally Pad, which turned out to be an incredibly inspiring and enlightening event. Among the speakers were Pando Daily’s Sarah Lacy, who came off as cocky, no nonsense and totally kick-ass, and Philip Rosedale who, I was surprised to find, was humble, intensely nerdy and – not as surprising – also totally kick-ass.

Philip Rosedale. Credit: James Duncan Davidson/O’Reilly Media, Inc.

Rosedale is the guy behind former media darling Second Life, where folks engage in a free, open-ended online world, building it as they go along. It predates the current media darling MineCraft by about a decade, but seems to have lost favor with the geek community. As Rosedale pointed out in last night’s speech, Second Life grew to a community of about 1 million active users, then flattened growth. In startup land, flat growth means death. Nevermind the fact that those 1 million users still produce about $700 million in annual revenue, which Rosedale says is more than enough to keep the servers spinning, the developers fixing bugs and adding functionality and the company running. Continue reading

Google Glasses

Some folks call Google Glass “dorky-looking”. In three years, they’ll be haute couture.

Google co-founder Sergey Brinn demoed his company’s Google Glass program at this week’s Google I/O conference in what may be the best tech presentation on record. Warning that the technology was new and this would be a rough demo, he cut to a scene of several BASE jumpers geared up in wing suits floating above San Francisco’s Moscone Center in a Zeppelin airship (as I was later corrected after calling it a “blimp”). For the next several minutes, conference participants watching the keynote (and those of us watching via streaming video) were treated to a series of POV shots taken directly from the cutting edge Glass technology, experiencing the same thrill of falling to earth, jumping BMX bikes across the convention center roofs, rappelling down to the third floor and, finally, riding through a confused lobby crowd and through the meeting room to the keynote stage.

Somehow, I don’t think my day to day sharing through them will be as exciting. Continue reading

Proud To Be An American?

I’m in an unusually impatient, cranky-assed mood today, and this post from one of my oldest friends ain’t doin’ much to cheer me up.

The last paragraph sounds tacked on, but it’s actually the basis for the whole argument. The gist is this – Jamie lives in the U.S. and is a born-in U.S. citizen. Tanya lives in the U.K. and is a born-in U.K. citizen. They met at a scout camp in the U.S. several years ago and, over the course of a wacky relationship (and, really, what relationship isn’t), they fell in love. But, in all that time, they’ve never been able to spend more than a few months together at a stretch because of both the U.K.’s and U.S.’s immigration laws. But they’re so in love that they want to be married. This would actually solve the problem – whether Jamie moved to the U.K. or Tanya moved here, their legal marriage would ensure that the foreigner in the relationship would have citizenship rights.

One catch – Jamie and Tanya are both women. And in both the U.S. and the U.K., gay marriage is illegal. The answer? Go to Canada, where gay marriage is legal, but they will both become foreigners.

Lame. So very, very lame and backwards. That these two have to leave their home countries so that they can live their lives normally is beyond absurd to me. The gay marriage debate has detractors in both the straight and gay communities – many straight folks feel it weakens the insitution of marriage (speaking as a married guy – two years next Tuesday – that’s a crock of shit. Britney Spears and husband number one have done WAY more to desecrate the sanctity of marriage than any gay couple every will). Many gay folks feel that the traditional concept of marriage is, like, too straight and that being married that way is like succumbing to “the man”. They want something that’s different in name and tradition but similar in concept.

Traditional marriage, I think, is irrelevant here. There are really two kinds of marriage – the religious kind (get married in a church before God and your family; promise to stay together according to some church doctrine) and the civil kind (you are legally bound to share your finances, household and future; doesn’t matter who marries you). The latter kind supercedes the former in the U.S. It grants you special rights, like the aforementioned citizenship to foreigners who marry U.S. citizens. It also determine property rights – should I pass, my wife get’s all of my worldly posessions by default. She also is automatically granted my power of attorney in case something happens to disable me from acting on my own behalf. This is appropriate as we share a home, a life and a bed together, so she should be able to act in my best interests better than anyone else.

So, if Jamie and Tanya were able to live together for an extended period of time, share a household, share their life, etc. why should they not also have the same legal rights my wife and I enjoy by virtue of our marriage? What if we called the legal doctrines of marriage something like, oh, I dunno, “Domestic Partnership” and let the religious folks keep the actual concept of marriage to themselves? Like, you can legally be declared a domestic partner by obtaining a “domestic partnership license” (replacing the current “marriage license”), etc., and have a judge or justice of the peace read you your marriage rights. If you then later deicde to do the religious marriage thing, no worries – you’re covered on both counts. After all, the only thing that desecrates a legal domestic partnership is the termination of that partnership. IF MArriage is something defined as the union between a man and a woman, fine – let the church handle that. If homosexuals prefer to call it something other than “Marriage”, so be it. What matters is the rights conferred to the couple in question – nothing more, nothing less.

I’m, of course, being naive here. This seems like a perfectly logical answer to the problem, but it presupposes two things – that church and state are separate (they are not; they may never be) and the folks who make such decisions have nothing to lose by allowing this (they do, in the form of tax revenues and the extra cost big businesses must incur by increasing their partner benefits by a roughly Kinseyan 10 percent).

It is dumb, discriminatory, unconstitutional and flat-out un-American to deny domestic partnership rights to any couple, gay or straight, who has publicly declared that they are intending to partner for life. That I am straight and married to a woman makes me no more capable of keeping my marriage strong than any other couple in the world, as the 50 percent divorce rate in this country can attest. But, while the Christian Right will continue to discriminate and blaspheme over this (there’s a long, long history of failing to “love they neighbor”, “hate the sin, not the sinner” and “do unto to others as you’d have done to you”) and claim that Gay Marriage destroys the concepts of marriage, keep in mind that it’s all a self-righteous smokescreen. It’s about the money and the fact that the folks in power will see a profit drop if such laws are passed. Money is always the deciding factor – God is just an excuse.

Until these laws are changed, the U.S. will continue to lose good, productive, intelligent and, above all, completely decent people who can not enjoy the inalienable rights of life, liberty and the pursuit of happiness that this country was founded to defend. I know of too many gay couple who have stronger relationships than most straight couples I know – my own father has been remarried and divorced no fewer than four times! Many of the gay couples I know have also adopted and raised kids – bright, strong children who are well on their way to being productive contributors to this nation. But, more and more, we’ll see such families leave and go where they’ll receive the respect they deserver. It’s not the main reason for the apparent dumbing of America, but it’s certainly a contributing factor. Canada is better off for our prejudices. They’re going to get Jamie and Tanya, who, once they can get past all the crap their respective countries have put them through, will no doubt happily live what was once considered “the American Dream” under the shadow of the maple leaf. Idiot America, indeed.

Why Do I Have To Register To Be Marketed To?

This has now happened to me twice today. This morning, I was checking out some movie reviews over at IMDB. Someone had writtedn an interesting title in one of their forums posts way down below, so I clicked on it to read the post, which sent me to a registration screen. Now, let me be clear here – I wasn’t trying to respond to a post, I was only trying to read it. Registration at IMDB is free so, though I was slightly annoyed, I started the signup process. The server timed out. Then I had to wait for a confirmation email from the system to complete the registration, which took more than five minutes to arrive at my inbox. By then, I already gave up and moved on. They lost me, all because they wanted me to register to read a single forum posting.

Laster on, I decided to get some information about Katamari Damacy by Namco. I went to the official Namco site, which has a few screenshots and such but, more importantly, advertises a couple of videos showing off the gameplay, which is really what I cared about. Upon clicking on the video link, it prompts me to sign up for an account just to view a couple of videos that help advertise the game they make and sell. So, in order for me to actively research an item they’re advertising, I have to go through the effort of signing up to their system, probably with the same brain-dead “confirm via email” system every other reg site seems to require.

It’s not that I don’t want to give away my person information – I typically provide the least amount of required info for these things anyway. I have come to expect a certain amount of instant gratification from the web. It is, in fact, the biggest selling point of the web – ask and ye shall receive instantly. It’s in both IMDB’s and Namco’s best interests for me to view the thing they’re guarding – I’m a set of eyeballs, after all. If I like what I see, I’ll probably post it here, which means many of you will visit those sites as well. If you like what you see, you’ll probably share it as well, on and on and on. So what’s more valuable – a little bit of marketing data or several interested individuals viewing your marketing message?

If I were getting something of value – a free eBook, some cool tchochke, anything, really, that I can actually use – going through the effort of filling out a reg form would be no problem. I’m not a fan of filling out reg forms for online newspapers, but I also believe that, usually, it’s worth it because I’ll probably wind up reading their stories going forward and, hey, filling out a quick form saved me from digging out a quarter or two and going down to the 7-11 to buy a copy. But the only reason I wanted to see the KD video was to help me decide whether purchasing the game is worth it. The only reason I wanted to read the IMDB forum post – which, by the way, had apparently been deleted by the admin despite the fact that they were still advertising it as available – was to help me decide whether seeing a particular movie was worth it. In both cases, the site stood to make money based on my decision – Namco if I bought the game, IMDB if their forum post enticed me to see the movie and, thus, validate their importance in the eyes of movie advertisers. Because of their lame-ass reg systems, though, they lost me on both counts. Now they have to hope that something else will convince me to make the buy. That’s just bad business.

MIT’s Expertise on Tin Foil Hats

I’m not here to discuss the efficacy of MIT’s research on tin foil hats, nor am I going to confirm, deny or even address its veracity. I’m, instead, going to share with you my feelings upon even hearing about this study and my immediate reaction to it, ’cause that’s genuinely more interesting to me and has a more practical application..

Upon hearing about this study, I was both bemused and intrigued. If I had read that, say, the Stanford or Cal engineering departments had done this study, I would have immediately laughed it off. Because MIT did it, it lent a certain amount of prestige and awe to it. Why? Because it’s MIT – those guys are geniuses! At least, that’s my world view when it comes to MIT. My sense of their genius, reinforced by the media over the years, is far stringer than my sense of any other university’s genius, bar none. For this reason I’m far less likely to question their results.

In reading the article, the following lines pop out at me:

“Statistical evidence suggests the use of helmets may in fact enhance the government’s invasive abilities. We theorize that the government may in fact have started the helmet craze for this reason.”

These two lines contradict each other when questioning the veracity of this story (I’m still not discussing that aspect). The first sentence regarding the enhancement of certain frequencies is the sort of thing that they can measure and reliably test. I buy it. The second sentence sounds cheeky, as if to signal to the reader that this is not exactly real research.

So which is true? In my initial reaction, it doesn’t matter to me – MIT was the source, so the research must be valid. End of story.

Their reputation is such that I simply don’t question them. That gives them an unusually strong amount of influence over me. If MIT released a reports saying that coffee enhanced sexual prowess and mental agility, I’d up my daily dose. If they released a study saying coffee withered one’s health and made one stupid, I’d drop the habit and suffer the withdrawals. If any other university or research institution released such studies, my habits wouldn’t changed until they were confirmed by another party. I know a lot of people who are the same way. MIT’s reputation has an amazing amout of power.

This is the point I’m driving at – if you really want to affect change, if you really want to have influence you need to deliver a consistent message, use other sources to constantly reinforce it and do everything you can to strenghten your power. I would eventually like Wine Spotter to become the MIT for wine consumers. Right now, the Wine Spectator is it. Many view them at high-end and hoity-toity, which is an image they gladly reinforce. Still, their word on wine is law. If Joe’s wine blog rates a wine as a 93, who cares. If Joe and Jane’s blog both rate it in the 90s, it’s probably a good wine. But, unless you really know Joe or Jane and they have built your trust, you still need a second source. Ah, but if the folks at the Wine Spectator rate a wine a 93, it must be great, right?

In journalism, there’s an old saying: “If you mother says she loves you, get another source.” You’re never supposed to print a fact without confirming it with at least one other independant source. With all the choise out there these days, savvy consumers work the same way. Often, though, they’ll eventually find folks who are consistent and trusted and no longer feel they need a second source. Your goal is to become that trusted source through a consistent message and a tradition of trust. Authenticity and your story matter more than ever now. That is your new marketing.

Poisoning P2P, Defending Bit Torrent

Trading commercially copyrighted material illegally over peer-to-peer (P2P) networks, such as Kazaa, Bit Torrent and Gnutella, is a problem that is simply not going to disappear. Everyone involved needs to realize that, accept it and move on. I understand this is far easier said than done (otherwise it wouldn’t be an issue) but the ime, money and effort wasted to prosecute the maintainers of P2P networks does more to improve their anonymity and increase illegal sharing than to deter it.

Now it looks like HBO is poisoning torrents of the show Rome. Frankly, they’re in their right to do so and I think the way they’re doing it – by putting up data that fools the downloading programs intp believeing they have real parts of the show, when it actually just contains bogus data – is actually kind of clever and far more effective than litigation. There will eventually be an end-run around these methods (there already is, actually, it’s just a bit inconvenient) so its effectiveness is limited.

The problem with most P2P networks is that, to any rational individual, they look as though they were built specifically for the purpose of trading copyrighted music and videos. That was certainly the case for Napster – there was no other purpose for its existence than to trade music files. I have never, ever downloaded a freely available, non-copyrighted work of any kind from Kazaa. Heck, I don’t trust anything on there that’s executable for fear of acquiring a virus or worm.

Bit Torrent, on the other hand, has a clear purpose other than sharing copyright works. Rather than going on line and browsing through other peoples’ offerings, Bit Torrent typically requires you get a link directly to the file you want, not unlike visitng a web page and clicking on a link to some other web page. You can Google for Bit Torrent links, and clearly some folks are posting linsk to things they shouldn’t be sharing, but I’d argue that this is a secondary function.

The primary function for Bit Torrent is the distribution of large files without incurring a massive amount of bandwidth expenses. A perfect example of this is Knoppix. Knoppix is a system you can burn to a CD that allows you to run Linux without having to install it on your computer. It’s incredibly inavluable as both an exploration and computer forensics/diagnostic tool. IT holds a cherished place in my computer repair toolbox. Best of all, it’s completely free – I can download it, make dozens of copies and hand them out to anyone I see without paying a dime to anyone. So long as I’m not selling it to people and claiming it as my own, I’m free to pretty much do whatever I want with it, including change it so that it barely resembles the original. In fact, I recently installed several kiosks for one of our clients and used a custom-built Knoppix disk to run each one to reduce the chances of system corruption by a rough public.

The only problem with Knoppix is that it’s a 650MB download. If you run a web site, you know that there’s a limit to the amount of data your visitors can download, which is often referred to as “purchased bandwidth”. On RobZazueta.com, my purchased bandwidth maximum is 100GB a month. Everything after that costs me about $2/GB. If I were to host Knoppix on my site, only about 150 people could download each month it before I reached that mximum. After that, my web host would charge me about $1.33 per download. Considering that thousands of people download Knoppix each month, there’s no way I could do that without charging for Knoppix or going into the poorhouse.

This is a common problem. Anyone who creates fun videos for people to download for free (and here I’m thinking of folks like The Lonely Island or Red vs. Blue) has experienced the panic of having to cover a huge bandwidth bill once they’ve gained some popularity. Bit Torrent can help these people by allowing a few initial folks to get the whole download, then offer bits and pieces of it to each subsequent downloader. So, if I get Knoppix via Bit Torrent and leave the Bit Torrent downloader open for a while, when you start downloading Knoppix you can get some of it from me, some of it from the original site and some of it from every other person who has downloaded it before you. By doing this, the bandwidth necessarily for these downloads is spread over a much wider audience and no single individual is stuck with an enormous bandwidth bill. It’s actually quite an elegant solution.

The folks using Bit Torrent to distribute copyrighted materials are poisoning it far worse than companies like HBO. Already, the RIAA and MPAA have their eye on Bit Torrent and are threatening legal action. Since Bit Torrent is pretty much the work of a bunch of independant programmers who do it for the love of programming and benefits to their fellow geeks rather than profit, it may only take on filed lawsuit to knock it off the Internet. Even if the lawsuit is unsuccessful in prosecuting anyone, the legal costs alone are devastating. The folks who support Bit Torrent would do better to bring it to commercial software developers, like Symantec, Microsoft and others to demonstrate to them how they can use it to cut distribution costs. If I download an uncracked version of Microsoft Office XP through Bit Torrent, I’ll still need the product key to use it. If I visit the Microsoft Office web site and purchase it online, they can send me that code in an email. In the mean time, I can immediately begin downloading it through Bit Torrent. Once the download is complete, I can enter my legally obtained product code and begin using my complete purchased version of the software. The costs of burning the program to disks, packaging it in boxes, shipping it to retailers and paying for primate shelf space have been completely removed from the equation, fattening the software publisher’s bottom line.

This is hardly an original idea – you can already download many of Symantec’s offerings (i.e. Norton Antivirus, Systemworks, etc.) without ever touching a box. But they still face the cost of bandwidth, which is cheap but certainly not negligable or free. Bit Torrent makes it a faster, more efficent and cheaper deal for everyone involved.

Copyright exists for a reason – to protect the creators of materials that are intangible in nature – such as images, words and music – but can take on many physical forms. The argument against copyright is really that the patrons of these arts – music publishers, book publishers and film producers – are typically the ones to control the rights to them, not the original creators. The idea is that they take these rights and exploit them for profit in exchange for some value, usually royalties, paid to the originators. When both sides get their equal value out of the deal, it’s actually quite fair. Powerful publishing houses, however, often use their influence and intimidation to squeeze every bit of value they can out of a work, leaving the originator with far less to gain than the distributor. Trading copyright materials illegally is seen by many as a rebellious act against these unfair trade practices. In truth, though, everyone eventually loses, as anything that can be gotten for free will usually be valued at that price as well. Our cultural capital really deserves better treatment than that, otherwise we risk losing the originators of such works to pursuits that are less creative and more personally profitable.

In other words, if you really want to win the “copyfight”, support systems that equally benefit the content’s creators, producers and distributors. Or buy directly from the originators, many of whom are now realizing that the traditional distribution deals are no longer the dream and necessity they once were. Money is the abstract representaion of value. By paying for something, you’re demonstrating that you value it and allowing its creators to redistribute that value in such a way as to produce more valuable things. It’s really an investment into culture, one that’s extremely worthwhile and can only go to benefit our society.

Vegetarian Email

My spam situation is getting out of hand, especially at work. I now monitor at least a dozen different email addresses through my Outlook box which has increased my spam intake exponentially (’cause the older the account, the more spam it tends to get).

So I finally decided to give ol’ SpamBayes a try. I’m researching some options for spam control and prefer Bayesian probability methods over black lists and whitelists, primarily because I want this to be as low maintenance as possible. I haven’t been saving my spam as religiously as I should have been, but I still started out with about 180 pieces of it and more than 5000 instances of “good” email.

I installed the Outlook plugin version of SpamBayes, trained it on my good and bad emails, then set it to work. So far, it’s already caught a piece of spam without even bugging me about it. IT didn’t delete it – it just tossed it in the ol’ Junkmail folder – but it was, beyond shadow of a doubt, spam (specifically: porn mail).

So, one hour of use isn’t enough to make a judgment call yet, but it has been a fascinating look at my email habits so far. For instance, SpamBayes has this way nifty feature that allows me to see how it determined the “spamminess” of an email. It shows each token and the score it calculated based on how many pieces of spam or ham (the good mail) contained the same token. It’s sort of surprising and fun to see which words indicate ham for me.

What will be a true challenge is that fact that I work for a marketing firm, which means I frequently both send and receive targeted, opt-in marketing communications (not spam). The unfortunate fact of that is a lot of our email may appear spammy to it, but I’ll have to rescue those form the spam frier if they get tagged. This could be an interesting experiment.

I’m hoping that SpamBayes is user-friendly enough for me to install on all of our clients or, better yet, on the server. The thing about Bayesian filtering is that it tries to improve as the spammers change their tactics. Of course, spammers have been trying all kinds of stuff recently to fool the Bayesian systems, like filling the subject line and body with completely irrelevant or, in some cases, nonsensical words. This, of course, makes them even more identifiable as spam, but only to a system (like a human) that is capable of natural language processing. Assuming we figure that one out, I’d be willing to bet the spammers would then turn to using foreign words, quite possibly a mixture of them from different languages (i.e. “Subject: Voulez pinata reichstag missa sunt arrivaderci”). So then we need to make the natural language processor multilingual, grammatically flexible and gibberish resistant. This is costly and annoying for all involved. But there’s a silver lining.

Already, many spam emails are more gibberish than actual marketing. Here’s an example of a subject to an email I received the other day: “Fwd: V+a+lium – xana+x+ ` v1@grA $ V|cod|:n Som@ % .P.ntermin lnjfscnylwhx”. It resembles the original words just enough that I know it has something to do with Xanax, Valium and Viagra, but the rest of it is almost totally gibberish. How useful is that for a customer? Spammers still exist because people actually buy crap from spammers. But if the spam itself can’t even tell us what its trying to sell, how can a sale be made? So, yeah, this may get annoying for a while, and on the surface they may have cracked the Bayesian code, but anti-spammers have driven the spammers so deep into the forest that their message is getting lost in the noise. Hopefully, as more people adopt anti-spam measures, more spammers will find it to be a waste of their time to send out these mass untargeted and unsolicited emails. And then they’ll probably go back to air-dropping fliers or something.