I’m impressed with the message of the UC System’s new ad campaign, “Onward California“. I discovered it by clicking through on an ad – something I rarely do – that mentioned I was able to surf the web thanks to a UC Irvine graduate who helped develop the HTTP protocol.
How has a UC grad touched your life? Well, you’re reading the blog of one right now.
At a time when our state is suffering through budget shortages, falling house prices, record unemployment and the grim specter of bankruptcy, it’s wise to demonstrate the power education has to transform society and lives. Ultimately, it’s a beg for money to support the system, which is suffering like the rest of the state, but they’ve made the value proposition clear: UC grads make the world better, and investing in their future has a huge, provable return on that investment.
